In a stunning turn of events, Saudi Pro League (SPL) clubs have set the football world ablaze with a breathtaking spending spree of nearly one billion dollars during their recent transfer window, concluding in late 2023.
This unprecedented splurge caters to domestic competition onto the global stage by luring some of the planet’s most celebrated players. Deloitte’s analysis has revealed that the Saudi clubs’ extravagant outlay of $957 million has eclipsed the expenditures of four out of Europe’s ‘big five’ leagues, with only the Premier League in England surpassing their lavish spending.
In this article, we delve into the significance of this spending bonanza, the marquee signings, and the prospects of Saudi football.
Breaking European Dominance
Izzy Wray of Deloitte emphasized, “This signifies the initial instance since 2016 where a league outside of Europe’s ‘big five’ has exceeded spending in a football transfer window.” This monumental shift underscores the ambitious trajectory of Saudi football.
European football remains the global standard, but Saudi Arabia’s substantial investment is poised to pivot the sport’s focus towards infrastructural enhancement, thereby elevating the standard of Asian football.
SPL Director’s Perspective
SPL Director of Football, Michael Emenalo, a former Chelsea stalwart with seven years of experience, expressed optimism in a recent interview with Sky Sports. He stated, “We look back with great satisfaction that we have put the league in a better place than it was previously.” Emenalo also emphasized the league’s ability to attract and integrate some of the world’s finest players, signifying its newfound prominence.
Privatization Project
Earlier this year, the Saudi Public Investment Fund (PIF) unveiled the Sports Clubs Investment and Privatization Project, involving league champions Al-Ittihad, Al-Ahli, Al-Nassr, Al-Hilal, and several star players.
The most significant transfer came from Al-Hilal, who secured the services of forward Neymar from Paris St. Germain for a staggering 90 million euros ($96.34 million). Al-Hilal invested substantially in Aleksandar Mitrovic, Kalidou Koulibaly, and Ruben Neves.
On the other hand, SPL champions Al-Ittihad secured Karim Benzema, N’Golo Kante, and Fabinho. Cristiano Ronaldo’s Al-Nassr brought Otavio, Sadio Mane, and Aymeric Laporte, among other talents.
Fresh from a season in the second division, Al-Ahli embarked on a spree with signings like Gabri Veiga, Riyad Mahrez, Roberto Firmino, Edouard Mendy, and Alain Saint-Maximin.
Wray highlighted, “The Kingdom’s privatization program’s introduction is poised to generate substantial interest in the SPL, possibly sustaining the current trend of expenditure in future transfer windows.” The Saudi clubs are investing in a sustainable football future.
Missed Opportunities
Despite their lavish spending, the SPL missed some of their most coveted targets. Al-Ittihad’s attempt to lure Liverpool’s Mohamed Salah with a reported offer of 150 million pounds ($187.10 million) was rebuffed. Ambitious bids from Al-Hilal for Lionel Messi and Kylian Mbappe also fell through. These near-misses highlight the league’s aspirations to compete at the highest level.
A Broader Saudi Vision
In recent years, Saudi Arabia has embarked on massive investments in various sports, including soccer, Formula One, boxing, tennis, and golf. Critics have accused the nation of “sportswashing” to divert attention from human rights concerns.
However, Emenalo denied these allegations, asserting, “… I haven’t observed any clear evidence suggesting otherwise than aiming to establish one of the world’s best leagues to offer quality entertainment and serve as a leadership model for the people of Saudi Arabia.”