Once upon a time, Gwyneth Paltrow was considered to be one of the most promising actresses of her time. While she still acts these days, she’s become more known for her controversial lifestyle brand Goop.
The Oscar award-winning actress and her company have been under fire time and again due to her alleged promotion of wellness products based on pseudoscience. In fact, things got so bad one time that even the National Aeronautics and Space Administration (NASA) called Paltrow out.
Calling Out Goop
The year was 2017. Goop has carved itself a lucrative niche in the health and wellness market selling products like vampire repellent mists and mustard baths.
Those are far from the craziest things the company has sold though. At the time, they were also promoting a sticker called ‘Body Vibes’, which promises to rebalance your body’s energy frequency through a carbon material that was also used by NASA.
Unfortunately, the space agency wasn’t too happy with being used as a way to promote the so-called energy stickers. One of NASA’s former scientists, Mark Shelhamer even straight-up described the product as a load of nonsense.
A representative from the agency also disproved the company’s claims
Being called out by such a reputable agency such as NASA, you’d think that would discourage Paltrow from continuing to push similar products. But no, the actress turned wellness guru seems to be unbothered by the criticisms thrown at her brand.
As the 47-year-old shared with Town & Country, she can look past negative comments as she knows they aren’t really about her.
Of course, it probably helps too that Goop is a profitable brand and has resulted in Paltrow accumulating a $100 million fortune. That said the actress is not shutting down her company anytime soon.
As for the secret to Goop’s continued success, it seems like it’s largely due to Paltrow’s insight into what she called the wellness movement. She’s previously said how she watches the market and discovered how the movement is all about listening to oneself.
Further proof that Goop is still thriving is its docuseries on Netflix, ‘The Goop Lab with Gwyneth Paltrow’, that premiered in January. The show explored a variety of wellness topics from energy work to psychedelics.
It also covered alternative medicine and featured Paltrow experimenting with wellness products and practices with other women.
Another recent win for the brand is its deal with Sephora. This marks the first time that Goop partnered with another company to sell its products.