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Editionist This is How JoJo Siwa Went From Reality Star to Running a Business Empire at Just 17
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This is How JoJo Siwa Went From Reality Star to Running a Business Empire at Just 17

admin Apr 28, 2022
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Gone are the days when Disney and Nickelodeon had the monopoly of producing stars that kids and tweens idolize. Proof of this is the massive success of reality star-turned-YouTube sensation JoJo Siwa.

Take a peek at how she managed to capture the under-10 audience and build a multimillion-dollar brand at just 17 years old.

‘Dance Moms’ Start

Jessalynn Siwa/Instagram — Siwa with her mom Jessalynn

Siwa, who was born Joelle Joanie, began her career early in life. Thanks to her dance instructor mother, Jessalynn, the young JoJo developed a love for dancing at just two years old.

However, her big break would only come a couple of years later when she got national exposure as she appeared on ‘Abby’s Ultimate Dance Competition’. The nine-year-old Siwa, who was the youngest contestant, finished fifth.

However, her camera-friendly attitude and personality made her stand out from the competition. Some producers even nicknamed the Nebraska-native ‘The JoJo Show’ because of her compelling demeanor during interviews.

From there, Siwa and her mom got a spot to appear in another reality show ‘Dance Moms’, which aired on the Lifetime Network. This gig brought Siwa’s name to an even larger audience.

YouTube Breakthrough

Jojo Siwa/Instagram — Siwa has released numerous products from hair accessories to her own clothing line at Target

Ever the hard worker, the young dancer branched out to YouTube during her two-season tenure on ‘Dance Moms’. Her channel put out a variety of videos from Q&As to vlogs.

Siwa managed to capture the attention of millions of subscribers and viewers on YouTube in just a couple of years. This popularity on the platform aided the success of her eventual venture into making music.

She released her first single, ‘Boomerang’ in 2016, a few days after she turned 13. The song proved to be a hit having been certified platinum by the RCAA and garnering over 872 million views on YouTube.

Ongoing Success

Jojo Siwa/Instagram — Siwa’s brand continues to appeal to a young audience even as she entered her late teens

Banking on her appeal with a young fan base and her distinctive style, Siwa turned her YouTube persona into a brand.

She has sold a variety of products bearing her name from hair bows to children’s books and even a doll. Her signature bows alone have reportedly sold 40 million units over the years.

Now, the 17-year-old has further expanded her horizons and has signed on with Nickelodeon. She’s also continued her music career with a sold out concert tour in 2019.

The teen star now boasts of having a $12 million fortune.

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